4/25/2023 0 Comments Grids for instagram 4.8![]() Unfortunately there is no “right or wrong” way to calculate it – just different approaches. There are four different ways to calculate the Engagement Rate (ER) on Instagram How to calculate Engagement Rate on Instagram ![]() The average Public Engagement Rate on Instagram last month was: The Private Engagement Rate average comes from our Profile Analytics tool which enables performance tracking of all metrics (public & private) for Business and Creator Instagram Profiles you admin. The Public Engagement Rate average comes from our Competitor Analytics tool which enables performance tracking of Business and Creator profiles on Instagram. Average Instagram Public Engagement Rate last monthĮach month we publish the average Instagram Public and Private Engagement Rate benchmarks based on the hundreds of thousands of Instagram posts from all around the world indexed by Social Status. This is why we’ve developed both public and private Engagement Rate benchmarks for Instagram.Īs the names suggest, the Public Engagement Rate benchmark is based on publicly viewable Instagram metrics (Likes + Comments divided by Followers) whereas the Private Engagement Rate benchmark is based on privately viewable metrics (All 4 Engagements divided by Reach). In saying that, social analytics can play a key role in identifying the individual actions that drive performance for your posts. One post goes off and another one languishes and there’s sometimes no tangible explanation why. You don’t need us to tell you that engagement on Instagram is volatile. ![]() Public vs Private Engagement Rate on Instagram
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